Who We Are and What We Do
Established in February 2013, PlugInsights is the research division of Recargo, Inc. (makers of PlugShare and PluginCars) that focuses exclusively on PEV drivers. Our mission is to amplify the voice of the customer to automakers, utilities, regulators, charging networks, and the rest of the plug-in car industry. We want these insights to light the road ahead for those who are creating tomorrow’s vehicles and services.
We operate a survey research panel comprised of more than 8000 PEV owner/leasers – the largest panel of its kind in the world. We use the panel to provide custom research for clients , as well as to publish syndicated survey studies on topics of importance to the PEV community
Because of our direct access to PEV consumers, we can also provide precisely tailored qualitative research, including focus groups, one-on-one interviews, diaries, and qualitative recruitment. To find out more about our custom research capabilities, click the button below.
How We’re Different
Many times, when you read news reports about electric vehicle research studies, they refer to “PEV drivers” as if they were one giant tribe of likeminded members who look, think and act alike.
Of course there are commonalities, but the bigger reality is the “plug-in nation” is comprised of many different tribes, with distinctly different demographics, motivations, experiences and outlooks. It’s a mosaic. PlugInsights is designed to tease out these differences and represent the true population of PEV drivers.
We do this by surveying large, reliable numbers of PEV drivers of different vehicles and engine technologies. It’s like the concept of camera resolution: the more pixels the clearer the image. This also allows us to “zoom into” highly specific driver segments based on the type of vehicle they drive, their attitudes, behaviors, demography, and more.
Another way we ensure our research findings reflect the “real world” is by mathematically balancing our sample to match the actual population of American PEV owner/leasers. By weighting responses based on the known (or estimated) sales of PEVs to date, by make and model, we ensure that no subgroup unfairly “outshouts” any other, and that our findings are as representative as possible of the true universe of drivers.
Why PEV Drivers Participate in the PlugInsights Panel
Drivers see PlugInsights as a way to ensure their opinions are taken seriously by the people who are designing tomorrow’s PEVs. It also gives drivers a way to impact decisions that are being made about vehicle design, the charging infrastructure, dealer networks, utility policies, governmental regulations and more. Maybe a better way to put it is this: joining the PlugInsights Panel can help this fledgling category grow larger and faster by nourishing decision-makers with the best possible customer insight.
Getting in touch with PlugInsights
Contact us directly at firstname.lastname@example.org, or call Managing Director, Norman Hajjar, at 818–689–0660.